Gentle and Holistic Sleep Coaching
Hi, I'm Joy MacTavish, a holistic parenting coach specializing in the intersections between feeding, sleep and family well-being. My clients benefit from my expertise as a Certified Holistic Sleep Coach, International Board Certified Lactation Consultant (IBCLC), and advanced training and a special interests in supporting perinatal mental health, mindfulness, trauma informed care and space holding.
I currently offer on-demand sleep workshops for families with babies 0-36+ months, as well as one-on-one support for family sleep based on your child's age.
For expecting and newborn families, Ebb + Flow Holistic Newborn Coaching is an exclusive, private coaching program for families who want to optimize feeding and sleep, deepen bonding, and create easy daily rhythms without neglecting their own well-being.
For babies over 4-months-old, you can choose the level of support that's right for you!
Whether you start with a mini session, a Holistic Sleep Assessment, or a full Sound Beginnings Coaching package, you'll receive information and guidance that is holistic, evidence-based, grounded in attachment and biology, and focused on specific strategies to support your family's sleep while remaining in alignment with your values and goals.
You Want More Sleep. I Can Help.
Sound Beginnings gentle and holistic sleep coaching doesn't just offer a prescriptive list of generic sleep related steps that feel at odds with your parenting values. Instead, we look closely at what's working and what you want to change. Then, I'll guide you in assessing and addressing the underlying factors that are impacting sleep and how to optimize those for your child and your entire family. You'll get an actionable list of specific steps to take — as soon as that very night — and continued support while you see the changes your family needs to feel rested while remaining connected.
Want 20 minutes
to figure out
your next steps?
Want to compare all of your holistic sleep support options?
How it Works
Sleep is a vital part of your family's well-being.
If you’re struggling, I want you to know that you’re not alone and that I am here to help you and your little one get the sleep you need.
In order to make improvements, we need to start with a holistic assessment that includes attention to biological rhythms, nutrition, naps, awake times, bedtime routine, night wakings, sleep associations, and more.
Your Sound Beginnings gentle, holistic sleep coaching begins when with a detailed inventory of your family's current sleep and wellness. I'll guide you in reflecting upon and sharing your routines, challenges, and goals. We'll connect and review everything during our initial session, and then delve right into the underlying factors and specific strategies that will help your family get more sleep.
You'll then have on-going support available as you implement the personalized, gentle, and holistic sleep strategies that will get your family more sleep.

Mini Sleep Consult
Do you have a sleep challenge that could benefit from some one-to-one discussion? A mini consult is ideal for triage and guidance on your sleep situation, as well as learning about the biological, developmental, and emotional factors that may be impacting your family’s sleep. Or you can just to get your sleep related questions answered by a Holistic Sleep Coach. - $95
Holistic Sleep Assessment
Gain clarity on your family's current sleep situation and map out realistic and measurable goals based on your child’s age, development, and temperament. Receive personalized guidance for which holistic strategies will gently, but effectively, shift sleep. Common examples include working toward easier sleep on-sets, supporting your child's ability to connect sleep cycles for longer sleep stretches, and optimizing sleep hygiene through environmental and daily routines that promote consistent sleep. -$495
Sleep Support Package
Combine a Holistic Sleep Assessment with some extra support as you implement the steps in your personalized Holistic Sleep Guide and make gentle, lasting changes to your family’s sleep. This package includes enrollment in a recorded sleep workshop based on your little one’s age, a week of messaging support, and a check-in session to ensure your clarity and consistency. - $695
Holistic Coaching Package
For families who know they want one-on-one, comprehensive support, our time working together begins with a Holistic Sleep Assessment. Your personalized and specific sleep road map and clear guidance on the actionable strategies will optimize sleep and well-being for your entire family. Your weekly follow-up sessions are perfect for reassessing and determining your next steps as you fine-tune your daily and nightly rhythms, deepen your connection with your baby and yourself, and create the parenting foundation you desire. And, with exclusive messaging access, you’ll have the support every step of the way. - $1995
Ebb + Flow Holistic Newborn Coaching
Begin your early parenting journey with comprehensive coaching that focus on optimizing your bonding, sleep, and well-being. We’ll assess your rhythms and routines along with lactation / infant feeding, babywearing, mental health, mindfulness, and your family’s “ecosystem.” This isn’t just about sleep, but rather making sure your personal and parental needs, support systems, and environment are all set-up to maximize wellness for your entire family during the newborn season, and beyond. - $995+