Gentle and Holistic Sleep Coaching
Hi, I'm Joy MacTavish, a holistic parenting coach specializing in sleep as a Certified Holistic Sleep Coach, and infant feeding and lactation as an International Board Certified Lactation Consultant (IBCLC). I also have advanced training and a special interest in supporting perinatal mental health, mindfulness, and trauma informed care and space holding.
I currently offer on-demand sleep workshops for families with babies 0-36+ months, as well as two types of one-on-one support for family sleep based on your child's age.
For expecting and newborn families, Ebb + Flow Holistic Newborn Coaching is an exclusive, private coaching program for families who want to optimize feeding and sleep, deepen bonding, and create easy daily rhythms without neglecting their own well-being.
For babies over 4-months-old, a Sound Beginnings Sleep Support package provides holistic assessment and guidance based on attachment, biology, and comprehensive strategies to support your family's sleep.
You Want More Sleep. I Can Help.
Sound Beginnings gentle and holistic sleep coaching doesn't just offer a prescriptive list of generic sleep related steps that feel at odds with your parenting values. Instead, we look closely at what's working and what you want to change. Then I guide you in assessing and addressing the underlying factors that are impacting sleep and how to optimize those for your child and your entire family. You'll get an actionable list of specific steps to take — as soon as that very night — and continued support while you see the changes your family needs to feel rested while remaining connected.
Want 20 minutes
to figure out
your next steps?
Ready for the
support of a gentle, holistic
sleep package?
How it Works
Sleep is a vital part of your family's system.
If you’re struggling, I want you to know that you’re not alone and that I am here to help you and your little one get the sleep you need.
In order to make improvements, we need to start with a holistic assessment that includes attention to biological rhythms, nutrition, naps, awake times, bedtime routine, night wakings, sleep associations, and more.
Your Sound Beginnings gentle, holistic sleep coaching begins when with a detailed inventory of your family's current sleep and wellness. I'll guide you in reflecting upon and sharing your routines, challenges, and goals. We'll connect and review everything during our initial session, and then delve right into the underlying factors and specific strategies that will help your family get more sleep.
You'll then have the on-going support you need as you implement the personalized, gentle, and holistic sleep strategies that will get your family more sleep.

Mini Sleep Consult
A mini consult is great opportunity for triage and guidance on your sleep situation, to learn about the biological, developmental, and emotional factors that may be impacting your family’s sleep, or just to ask sleep questions from a Holistic Sleep Coach. - $95
Sound Beginnings Sleep Strategy Package
With a Sound Beginnings Sleep Strategy Session you’ll get clarity on the underlying factors that are impacting sleep for your little one, and a written report with actionable strategies and considerations for holistically improving sleep. You'll then have a 20-minute sleep check-in to clarify any questions and make sure you feel set with implementing your holistic sleep plans. - $495
Sound Beginnings Holistic Support Package
Six or twelve weeks of comprehensive support begins with a strategy session where you’ll walk away with a personalized and specific road map and actionable strategies to optimize sleep and well-being for your entire family. You can begin to implement it immediately and most families see progeess within a week! Your weekly follow-up sessions are perfect for assessment determining the next steps toward your overall sleep goals. With exclusive messaging access, you’ll have the support you need to fine-tune all aspects of your family's comprehensive sleep plan. - $2000-3000
Ebb + Flow Holistic Newborn Coaching
Ebb + Flow support includes six-weeks of private weekly coaching sessions with a focus on holistically optimizing your bonding, sleep, and well-being. We’ll assess your rhythms and routines along with lactation / infant feeding, babywearing, mental health, mindfulness, and your family’s “ecosystem.” This isn’t just about sleep, but rather making sure your personal and parental needs, support systems, environment are set-up to maximize wellness for your entire family during the newborn season. - $2000